Can you submit a new gTLD project to Amazon Registry?

Similar to Google, you cannot directly submit a new gTLD project to Amazon Registry in the sense of asking them to create a new top-level domain for you.

Here's why and how it works:

• ICANN is the Authority: The creation and delegation of new gTLDs are governed by ICANN (Internet Corporation for Assigned Names and Numbers). Any organization, including Amazon, that wishes to operate a new gTLD (like .amazon, .bot, .free, .hot, .spot, etc.) must go through ICANN's rigorous application process.
• Amazon Registry as a Registry Operator: Amazon, through its "Amazon Registry" division, has successfully applied to and been approved by ICANN to operate several gTLDs. They act as the registry operator for these specific domains, meaning they manage the technical infrastructure and policies for names registered within them.

What Amazon Registry does offer:

• Registration of existing TLDs: If you want to register a domain name under one of the gTLDs that Amazon Registry operates (e.g., a .bot domain), you would typically do so through an ICANN-accredited registrar that partners with Amazon Registry. Amazon itself, through services like Amazon Route 53, also acts as a registrar for many TLDs, including some of their own.
• Registrar Partnerships: Amazon Registry invites registrars to partner with them to offer their operated TLDs to end-users. This is a business-to-business relationship, not a process for creating a new gTLD.

If you want to create a new gTLD (e.g., .yourcompany or .yourcommunity):

1. Monitor ICANN: Your primary focus should be on the ICANN New gTLD Program. ICANN periodically opens application rounds for new gTLDs.
2. Prepare for the Next Round: The next application submission period for new gTLDs is currently expected to open in Q2 2026. This process is incredibly complex, expensive, and requires significant legal, technical, and financial planning.
3. Consult the Applicant Guidebook: When available, you'll need to meticulously follow the guidelines outlined in ICANN's Applicant Guidebook (AGB) for the next round. This document details all the requirements, fees, and procedures.

In summary, you don't "submit" a new gTLD project to Amazon Registry. Instead, you would apply to ICANN to become a registry operator for your desired gTLD, just as Amazon did for their gTLDs.