Can you submit a new gTLD project to Google Registry?

Submitting a new gTLD (generic Top-Level Domain) project is not something you submit directly to Google Registry in the same way you might register a regular domain name. Google Registry operates some gTLDs (like .dev, .app, .how, etc.), but the process of creating and delegating new gTLDs is managed by ICANN (Internet Corporation for Assigned Names and Numbers).

Here's a breakdown of how new gTLDs come into existence and Google's role:

• ICANN's New gTLD Program: ICANN is the global organization responsible for coordinating the Internet's domain name system. They periodically open application rounds for new gTLDs. These rounds are highly complex and involve:
  • Application Process: Organizations (companies, communities, governments, etc.) submit detailed applications to ICANN demonstrating their operational, technical, and financial capability to run a registry for a new gTLD.
  • Evaluation: ICANN evaluates proposals for feasibility, potential conflicts, and public interest.
  • Delegation: If approved, the new gTLD is "delegated" to the Root Zone of the Internet, making it live.
• Google's Role: Google, through its "Google Registry" division, has applied for and operates several gTLDs as a registry operator. This means they went through ICANN's application process to become the entity responsible for managing those specific TLDs. They also offer a service called Cloud Domains to register existing domain names within various gTLDs.

To submit a new gTLD project, you would need to participate in ICANN's New gTLD Program when an application window opens.

Key things to understand:

• It's not a direct submission to Google: You apply to ICANN, not Google, to create a new gTLD.
• Complex and Expensive: The gTLD application process is highly involved, requires significant financial resources, and can take a long time.
• Infrequent Application Rounds: ICANN's new gTLD application rounds happen periodically, not continuously. The next submission period for new gTLD applications is currently scheduled to open in the second quarter of 2026.

If you are interested in creating your own gTLD, your first step would be to monitor ICANN's website (newgtlds.icann.org) for information on future application rounds and their requirements.