On LinkedIn, there is a group named "New gTLDs & .BRANDs" : what is it about?

The LinkedIn group "New gTLDs & .BRANDs" is a community focused on the expansion of the internet's domain name system (DNS) beyond traditional extensions like .com or .org. Specifically, it covers:

• New gTLDs (generic Top-Level Domains): These are the new domain extensions introduced by ICANN (Internet Corporation for Assigned Names and Numbers) since 2012. Examples include .shop, .tech, .london, .bank, .xyz, and many others. The group discusses the opportunities and challenges associated with these new, more descriptive TLDs.
• .BRAND TLDs: This is a specific type of new gTLD where a company registers its own brand name as a top-level domain (e.g., .google, .apple, .nike). The group likely explores:
  • Strategic advantages: How .BRAND TLDs can enhance brand awareness, trust, and security.
  • Use cases: Examples of how companies are using their .BRANDs (e.g., for specific products, campaigns, internal sites, or even to replace their main .com).
  • Implementation: The complexities and best practices of launching and managing a .BRAND TLD.
  • Brand protection: How .BRANDs can help mitigate cybersquatting and trademark infringement.

In essence, the group is a hub for professionals, brand owners, domain registrars, legal experts, and anyone interested in the evolving landscape of domain names, particularly as it relates to branding, marketing, intellectual property, and digital strategy in the age of new and .BRAND TLDs. With ICANN's upcoming next round of new gTLD applications in 2026, discussions in such a group would likely be very active regarding preparation, strategy, and potential new opportunities.