While an exact, definitive global number of SEO specialists is difficult to pinpoint due to the nature of self-reported roles and evolving job titles, data from LinkedIn provides a strong estimate.
According to a recent report (June 2025), there are over 1 million SEO experts in the United States and more than 722,000 in India based on LinkedIn profiles. Other countries with significant numbers include:
- United Kingdom: 288,000
- Pakistan: 196,000
- France: 142,000
- Spain: 132,000
Considering these top countries alone, the number easily surpasses 2.4 million. When factoring in other countries and the various ways individuals might list their SEO-related skills or job titles, the global total would likely be considerably higher.
It's also worth noting that the SEO industry is dynamic, with demand for SEO professionals continuing to rise, as evidenced by increasing job postings and market valuations. Many companies also adopt a hybrid approach, combining in-house talent with outsourced support, further diversifying the landscape of SEO professionals.
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