Whose role is it to prospect, at a new gTLD Registry, to generate interest in Premium domain names?

At a new gTLD Registry, the role of prospecting to generate interest in Premium domain names falls primarily to a combination of:

1. Business Development / Sales Team: This is the core function for direct outreach and relationship building. Their responsibilities include:
   • Identifying High-Value Names: Working with registry operations and data analysis to pinpoint premium domain names that have strong market appeal (e.g., short, memorable, highly relevant keywords, industry-specific terms, popular brands, generic terms).
   • Targeting Potential Buyers: This could involve:
     • Direct Outreach to Brands: For highly valuable, brand-relevant premium names (e.g., .brand gTLD, or a generic gTLD like .tech trying to sell "AI.tech").
     • Engaging Domain Investors/Brokers: Many premium names are acquired by professional domain investors who then resell them. Building relationships with these individuals and firms is crucial.
     • Working with Large Enterprises: Businesses with strong online presences are often willing to invest in premium, high-impact domain names.
   • Developing Sales Strategies: Crafting compelling propositions and pricing models for premium names, including potential auction strategies.
   • Negotiating Deals: Directly engaging with interested parties to sell premium names, which often involves significant negotiation.
   • Building Registrar Partnerships for Premium Sales: While the registry doesn't typically sell directly to end-users, they heavily rely on registrars. The sales team will work to educate registrars on the value of premium names, provide them with tools and incentives to promote these names, and potentially coordinate special sales events (like auctions) through registrar channels.
2. Marketing Team (closely integrated with Sales): While sales focuses on direct prospecting, marketing creates the environment for interest generation. Their role includes:
   • Content Marketing: Creating articles, case studies, and industry reports highlighting the value and success stories of premium domains.
   • Digital Advertising: Running targeted campaigns to reach potential buyers of premium names.
   • Public Relations: Generating buzz and media coverage around the new gTLD and its premium offerings.
   • Event Participation: Attending domain industry conferences and business events to network and showcase premium inventory.
   • Building Awareness: Generally promoting the unique value proposition of the gTLD itself, which indirectly increases interest in all names, including premium ones.
3. Registry Operations / Product Management (supporting role): These teams are not direct sales, but they are critical in enabling premium domain sales:
   • Premium Name Curation: Defining what constitutes a "premium" name, reserving them from general availability, and setting initial pricing.
   • Technical Infrastructure: Ensuring the systems are in place to handle premium domain sales, including potential auction platforms or tiered pricing models.
   • Data Analysis: Providing market insights and analytics to the sales team to help them identify trends and high-demand names.

Methods of Prospecting and Sales for Premium Domains:

• Sunrise/Landrush Periods: New gTLDs often have special launch phases where trademark holders (Sunrise) or early adopters (Landrush) get priority access, and premium names might be offered at a higher price during these times.
• Auctions: Many registries use third-party auction platforms (like Sedo, SnapNames) or their own custom auction systems to sell off highly desirable premium names to the highest bidder.
• Direct Sales: For the most valuable "trophy" names, registries might engage in direct, one-on-one sales with interested parties.
• Registrar Programs: Creating special programs, incentives, and marketing materials for registrars to promote premium names to their customer base.

In essence, it's a collaborative effort, but the Business Development/Sales team holds the primary responsibility for active prospecting and conversion when it comes to generating interest and ultimately selling premium domain names.

What is the Escrow fee when submitted a new gTLD application to the ICANN?

When submitting a new gTLD application to ICANN, the primary fee is the evaluation fee, which is expected to be USD $227,000 for the next round. This fee is intended to cover the costs associated with the entire New gTLD Program, including processing applications, delegation, communications, and other operational expenses.

While the $227,000 is the main application fee, it's important to note:

• It's a baseline: This fee doesn't include additional costs for elective assessments, such as Community Priority Evaluations or those seeking .Brand TLD status.
• Cost-recovery model: ICANN operates on a cost-recovery basis for the New gTLD Program, meaning the fee is set to ensure the program is fully funded and not subsidized. If more applications are received than projected, ICANN may issue rebates.
• Escrow fees (for auctions): While not part of the initial application fee, if there are competing applications for a gTLD and an auction is required to resolve contention, there will be separate escrow fees associated with managing those auction proceeds. Historically, these fees have been relatively small in comparison to the application fee.

In summary, the most significant upfront cost you'll encounter for a new gTLD application is the evaluation fee of USD $227,000. Additional costs, like escrow fees, would typically arise in specific circumstances such as contention resolution through auctions.

Can you submit a new gTLD project to Google Registry?

Submitting a new gTLD (generic Top-Level Domain) project is not something you submit directly to Google Registry in the same way you might register a regular domain name. Google Registry operates some gTLDs (like .dev, .app, .how, etc.), but the process of creating and delegating new gTLDs is managed by ICANN (Internet Corporation for Assigned Names and Numbers).

Here's a breakdown of how new gTLDs come into existence and Google's role:

• ICANN's New gTLD Program: ICANN is the global organization responsible for coordinating the Internet's domain name system. They periodically open application rounds for new gTLDs. These rounds are highly complex and involve:
  • Application Process: Organizations (companies, communities, governments, etc.) submit detailed applications to ICANN demonstrating their operational, technical, and financial capability to run a registry for a new gTLD.
  • Evaluation: ICANN evaluates proposals for feasibility, potential conflicts, and public interest.
  • Delegation: If approved, the new gTLD is "delegated" to the Root Zone of the Internet, making it live.
• Google's Role: Google, through its "Google Registry" division, has applied for and operates several gTLDs as a registry operator. This means they went through ICANN's application process to become the entity responsible for managing those specific TLDs. They also offer a service called Cloud Domains to register existing domain names within various gTLDs.

To submit a new gTLD project, you would need to participate in ICANN's New gTLD Program when an application window opens.

Key things to understand:

• It's not a direct submission to Google: You apply to ICANN, not Google, to create a new gTLD.
• Complex and Expensive: The gTLD application process is highly involved, requires significant financial resources, and can take a long time.
• Infrequent Application Rounds: ICANN's new gTLD application rounds happen periodically, not continuously. The next submission period for new gTLD applications is currently scheduled to open in the second quarter of 2026.

If you are interested in creating your own gTLD, your first step would be to monitor ICANN's website (newgtlds.icann.org) for information on future application rounds and their requirements.

Can you submit a new gTLD project to Amazon Registry?

Similar to Google, you cannot directly submit a new gTLD project to Amazon Registry in the sense of asking them to create a new top-level domain for you.

Here's why and how it works:

• ICANN is the Authority: The creation and delegation of new gTLDs are governed by ICANN (Internet Corporation for Assigned Names and Numbers). Any organization, including Amazon, that wishes to operate a new gTLD (like .amazon, .bot, .free, .hot, .spot, etc.) must go through ICANN's rigorous application process.
• Amazon Registry as a Registry Operator: Amazon, through its "Amazon Registry" division, has successfully applied to and been approved by ICANN to operate several gTLDs. They act as the registry operator for these specific domains, meaning they manage the technical infrastructure and policies for names registered within them.

What Amazon Registry does offer:

• Registration of existing TLDs: If you want to register a domain name under one of the gTLDs that Amazon Registry operates (e.g., a .bot domain), you would typically do so through an ICANN-accredited registrar that partners with Amazon Registry. Amazon itself, through services like Amazon Route 53, also acts as a registrar for many TLDs, including some of their own.
• Registrar Partnerships: Amazon Registry invites registrars to partner with them to offer their operated TLDs to end-users. This is a business-to-business relationship, not a process for creating a new gTLD.

If you want to create a new gTLD (e.g., .yourcompany or .yourcommunity):

1. Monitor ICANN: Your primary focus should be on the ICANN New gTLD Program. ICANN periodically opens application rounds for new gTLDs.
2. Prepare for the Next Round: The next application submission period for new gTLDs is currently expected to open in Q2 2026. This process is incredibly complex, expensive, and requires significant legal, technical, and financial planning.
3. Consult the Applicant Guidebook: When available, you'll need to meticulously follow the guidelines outlined in ICANN's Applicant Guidebook (AGB) for the next round. This document details all the requirements, fees, and procedures.

In summary, you don't "submit" a new gTLD project to Amazon Registry. Instead, you would apply to ICANN to become a registry operator for your desired gTLD, just as Amazon did for their gTLDs.

What is the IBDNS?

The acronym "IBDNS" can refer to two different things, depending on the context:

1. Intentionally Broken DNS (IBDNS): This is a specialized authoritative name server developed by Afnic (the association responsible for the .fr top-level domain). Its purpose is to intentionally deviate from DNS RFCs (Request for Comments) on demand. This allows developers to test the robustness and correct operation of DNS testing tools, such as Zonemaster, by simulating various "broken" or non-compliant DNS server behaviors that might be encountered in the real world. It helps identify how well DNS clients and diagnostic tools handle malformed messages or incorrect server responses.
2. ibDNS (as a Smart DNS service): This refers to a Smart DNS service offered by companies like ibVPN. Smart DNS is a technology that allows users to bypass geo-restrictions and access region-locked content (like streaming services) without the encryption overhead of a full VPN. It works by routing only the DNS requests through a different server, making it appear as if the user is in a different location. ibDNS, in this context, is a specific product that provides this Smart DNS functionality.

Given the current time and recent developments, the "Intentionally Broken DNS" is a more recent and notable development in the DNS world, especially with its open-source release by Afnic. However, it's important to be aware of both meanings to avoid confusion.

What are IDNs generic Top-level domains?

Internationalized Domain Names (IDNs) generic Top-Level Domains (gTLDs) are domain name extensions that use characters from non-Latin scripts. Traditionally, domain names were limited to ASCII characters (English alphabet, numbers, and hyphens). IDNs were introduced to make the internet more accessible to people around the world by allowing them to use domain names in their native languages and scripts, such as Arabic, Chinese, Cyrillic, Devanagari, etc.

Here's a breakdown:

• Internationalized Domain Name (IDN): This refers to any domain name that contains characters outside of the basic ASCII set. This can apply to the entire domain name, including the Top-Level Domain (TLD) and the second-level domain (the part before the TLD).
• Generic Top-Level Domain (gTLD): These are TLDs that are not specific to any country. Examples of traditional gTLDs include .com, .org, .net, .info, etc.
• IDN gTLD: This is a gTLD that is itself composed of non-ASCII characters. For example, instead of a .com or .org, you might have a gTLD like:
  • .网络 (xn--vhquv), which means "network" in Chinese.
  • .公司 (xn--io0a7i), which means "company" in Chinese.
  • .москва (xn--80adxhks), meaning "Moscow" in Cyrillic.

How they work:

While IDNs are displayed in native scripts for users, the Domain Name System (DNS) still operates using ASCII characters. To bridge this gap, IDNs are converted into an ASCII-compatible encoding using a process called Punycode. This conversion prefixes the domain with "xn--" followed by the Punycode translation of the Unicode characters. For instance, a domain like उदाहरण.com would be converted to something like xn--p1b6g1a.com for DNS resolution.

Significance:

IDN gTLDs are crucial for promoting linguistic diversity online and making the internet more inclusive for non-English speaking populations. They enable businesses, organizations, and individuals to create a stronger local presence and reach broader audiences by allowing users to navigate the internet in their native language and script, which can improve user experience, memorability, and brand recognition.

Why new gTLD registry providers don't publish their offer(s) yet?

The reason new gTLD registry providers haven't published their offers yet is primarily because the next round of the New gTLD Program is still in its preparatory stages and the official application window has not opened.

Here's a breakdown of the key factors:

• ICANN's Timeline: The Internet Corporation for Assigned Names and Numbers (ICANN), which manages the global domain name system, is currently working through various crucial preparatory phases for the "New gTLD Program: Next Round." The application window for new gTLDs is projected to open in April 2026 and last for 12-15 weeks.
• Applicant Guidebook (AGB) and Base Registry Agreement (RA): A critical document that lays out all the rules, requirements, and processes for applying and operating a new gTLD is the Applicant Guidebook (AGB). ICANN is still finalizing this, along with the Base Registry Agreement (the contractual document between ICANN and registry operators). The complete draft AGB was expected to be published for public comment in May 2025, and the final AGB is anticipated to be approved by the ICANN Board around December 2025/early 2026. Without these finalized documents, registry providers cannot formulate their complete offers.
• Registry Service Provider (RSP) Evaluation Program: New gTLD applicants are required to use RSPs that have been successfully vetted through ICANN's RSP Evaluation Program. While the first phase of pre-evaluation for RSPs closed in May 2025, ICANN will publish a list of approved RSPs around December 2025. This list is crucial for applicants to select their technical partners, which in turn influences the services and pricing registry providers will offer.
• Ongoing Public Comment Periods: ICANN continues to seek community feedback on various aspects of the program, including the draft Base gTLD Registry Agreement. This iterative process of gathering and incorporating feedback means that the exact terms and conditions are still evolving.
• Financial and Operational Planning: Setting up and operating a new gTLD is a significant undertaking, requiring substantial financial and technical capabilities. Registry providers are likely in the process of refining their business models, technical infrastructure, and financial projections in anticipation of the official program launch. They need to understand the final costs, requirements, and market demand before publishing concrete offers.

In essence, registry providers are waiting for ICANN to finalize the "rules of the game" before they can confidently put forward their commercial offers to potential applicants.

On LinkedIn, there is a group named "New gTLDs & .BRANDs" : what is it about?

The LinkedIn group "New gTLDs & .BRANDs" is a community focused on the expansion of the internet's domain name system (DNS) beyond traditional extensions like .com or .org. Specifically, it covers:

• New gTLDs (generic Top-Level Domains): These are the new domain extensions introduced by ICANN (Internet Corporation for Assigned Names and Numbers) since 2012. Examples include .shop, .tech, .london, .bank, .xyz, and many others. The group discusses the opportunities and challenges associated with these new, more descriptive TLDs.
• .BRAND TLDs: This is a specific type of new gTLD where a company registers its own brand name as a top-level domain (e.g., .google, .apple, .nike). The group likely explores:
  • Strategic advantages: How .BRAND TLDs can enhance brand awareness, trust, and security.
  • Use cases: Examples of how companies are using their .BRANDs (e.g., for specific products, campaigns, internal sites, or even to replace their main .com).
  • Implementation: The complexities and best practices of launching and managing a .BRAND TLD.
  • Brand protection: How .BRANDs can help mitigate cybersquatting and trademark infringement.

In essence, the group is a hub for professionals, brand owners, domain registrars, legal experts, and anyone interested in the evolving landscape of domain names, particularly as it relates to branding, marketing, intellectual property, and digital strategy in the age of new and .BRAND TLDs. With ICANN's upcoming next round of new gTLD applications in 2026, discussions in such a group would likely be very active regarding preparation, strategy, and potential new opportunities.

New gTLDs: what about the FBI screening when submitting an application to the ICANN?

While ICANN (Internet Corporation for Assigned Names and Numbers) does conduct extensive background screening and due diligence for new gTLD applications, including checks for criminal history and general business diligence, the FBI (Federal Bureau of Investigation) does not directly perform the screening for every new gTLD application submitted to ICANN.

Here's a breakdown of ICANN's approach to security and vetting:

• Comprehensive Background Screening: ICANN employs third-party background screening services to conduct checks on applicants and key individuals associated with the application. This typically includes:
  • General business diligence: Verifying the legitimacy and operational history of the applicant entity.
  • Criminal history: Screening for convictions related to financial or corporate governance activities, fraud, breach of fiduciary duty, and other serious offenses.
  • Cybersquatting behavior: Checking against UDRP cases and legal databases for patterns of cybersquatting.
  • Compliance with international sanctions: Ensuring applicants are not on restricted entity lists or from sanctioned regions (e.g., OFAC requirements).
• DNS Security and Stability: A major part of the evaluation focuses on whether the applicant has the technical and operational capability to run a registry that will not adversely affect the security or stability of the Domain Name System (DNS). This includes evaluating their plans for preventing and mitigating issues like malware, botnets, and phishing.
• Governmental Advisory Committee (GAC) Input: The GAC, which represents governments worldwide, plays a significant role in providing advice on public policy issues related to new gTLDs. They can raise concerns about applications, including those that might pose national security risks or cause confusion. While the FBI might participate in discussions related to DNS abuse and law enforcement needs, they don't directly screen individual applications in the way a background check agency would. There have been instances where governments, including the USG (United States Government), have provided "early warnings" or raised concerns about specific applications based on various factors, including potential for misuse or misleading claims.
• No Direct FBI Screening of Every Application: It's important to differentiate between general law enforcement concerns and direct FBI screening of every ICANN applicant. While law enforcement agencies like the FBI are interested in preventing online crime and might collaborate with ICANN on broader issues of DNS abuse, they are not typically involved in the routine background checks for every gTLD application.

In summary, ICANN's process involves rigorous background checks and evaluations to ensure the integrity and security of the DNS, but these checks are performed by specialized third-party services and through ICANN's own evaluation panels, not directly by the FBI for each application.

New gTLDs: why go to ICANN 83 in Prague?

Attending ICANN 83 in Prague, particularly for those interested in new gTLDs, offers several compelling reasons:

1. Critical Stage of the New gTLD Program: Next Round:

• Applicant Guidebook (AGB) Discussions: ICANN 83 is happening at a crucial time as the complete draft of the Applicant Guidebook (AGB) for the next round of new gTLDs was published for Public Comment just before the meeting. There will be discussions and informational sessions directly addressing the AGB, offering insights into the official rules and requirements for future applicants.
• Implementation Status Updates: You'll get direct updates on the implementation status of the New gTLD Program: Next Round, including the Applicant Support Program (ASP) and the Registry Service Provider (RSP) Evaluation Program. These programs are designed to assist potential applicants and ensure technical qualifications for registry operators.
• String Similarity Project: There will be information sessions on the string similarity project, which is vital for how initial contention sets will be formed in the next round. Understanding these rules is critical for prospective applicants.
• Base Registry Agreement: Discussions will also cover the Base Registry Agreement for next round gTLDs, a fundamental document for future registry operators.

2. Direct Engagement and Policy Development:

• Influence Policy: ICANN meetings are where policies shaping the future of the internet's domain name system (DNS) are developed. Attending, whether in person or virtually, allows you to participate in these discussions, voice your concerns, and potentially influence the direction of the new gTLD program.
• Governmental Advisory Committee (GAC) Discussions: The GAC, which advises the ICANN Board on public policy issues, will be discussing the next round of new gTLDs. This includes considerations around DNS abuse mitigation and how to address potential concerns from governments.
• Cross-Community Collaboration: ICANN meetings are designed to foster collaboration among various stakeholder groups. You'll have opportunities to engage with representatives from governments, businesses, civil society, and other parts of the ICANN community.

3. Networking and Learning:

• Connect with Stakeholders: ICANN 83 offers invaluable networking opportunities with potential partners, registry service providers, legal advisors, and other key players in the domain name industry.
• Gain Insights: Learn from existing gTLD operators, hear about their use cases (e.g., from the Brand Registry Group), and understand the benefits and risks of operating a new gTLD.
• Capacity Building: Informational and knowledge-building sessions are often incorporated into the agenda, particularly for new participants, to help them understand the intricacies of ICANN's work.

Who Should Attend?

Anyone with a vested interest in the next round of new gTLDs, including:

• Prospective gTLD Applicants: Individuals or organizations considering applying for a new gTLD will gain crucial insights into the application process, requirements, and policies.
• Brand Owners: Companies looking to secure their brand online and considering a .brand gTLD.
• Registry Service Providers (RSPs): Those who provide back-end services for gTLD registries.
• Domain Industry Professionals: Registrars, resellers, legal experts, and consultants who work with domain names.
• Governments and Public Sector Representatives: To understand and influence the public policy implications of new gTLDs.
• Academics and Researchers: To stay informed about the latest developments in DNS governance and policy.

Meeting Format and Dates:

ICANN 83 is a hybrid event, offering both in-person attendance at the Prague Congress Centre from June 9-12, 2025, and virtual participation. This allows for flexibility for those who cannot travel.

In summary, for anyone serious about the future of the domain name space, especially regarding new gTLDs, ICANN 83 is a highly relevant event to attend, offering a chance to learn, engage, and influence the next chapter of the internet's naming system.

Do I buy my new domain name extension at the ICANN?

No, you don't buy your new domain name extension directly from ICANN.

ICANN (Internet Corporation for Assigned Names and Numbers) is a non-profit organization that coordinates the global Internet's naming system, including domain names and IP addresses. They are responsible for:

• Accrediting domain registrars: These are the companies that are authorized to sell and register domain names to the public.
• Developing policies: ICANN sets the rules and policies for how domain names are managed and registered.
• Overseeing the Domain Name System (DNS): This ensures the stable, secure, and unified operation of the Internet.

Think of it this way: ICANN is like the governing body for domain names, setting the rules and licensing the "dealers."

To buy a new domain name extension, you need to go through an ICANN-accredited domain registrar. Companies like GoDaddy, OVHcloud, Domain.com, and many others are registrars. They offer a wide variety of domain extensions (like .com, .net, .org, or newer gTLDs like .shop, .tech, .online, etc.) and handle the registration process for you.

What is a dotBrand new gTLD?

A dotBrand new gTLD (generic Top-Level Domain) is a unique, branded space on the internet that is exclusively owned and controlled by a specific business or organization.

Unlike traditional generic TLDs like ".com" or ".org," which are open for anyone to register domains under, a dotBrand gTLD uses the brand's own trademark as the TLD itself. For example, instead of a company like "BrandName" using "www.brandname.com," they could own and operate ".brandname" and create domains like "www.products.brandname" or "support.brandname."

Here's a breakdown of what that means and its significance:

• Exclusive Ownership and Control: The most defining characteristic of a dotBrand gTLD is that the trademark holder has complete control over it. They become the registry operator for their own TLD, allowing them to dictate who can register domains under it and what security measures are in place. This provides unparalleled control over their online presence.
• Enhanced Branding and Trust: A dotBrand gTLD strengthens brand identity by making the brand name a fundamental part of the internet address. This also fosters trust and authenticity, as users know they are interacting directly with the brand, reducing concerns about phishing or impersonation.
• Security: By owning their own gTLD, companies can implement strict security measures and protocols, creating a more secure online environment for their customers and internal operations.
• Marketing and Flexibility: DotBrands offer immense marketing potential. Companies can create custom subdomains for specific products, campaigns, or even internal uses, providing greater flexibility and agility in their digital strategies.
• Part of ICANN's New gTLD Program: DotBrand gTLDs were made possible by ICANN's (Internet Corporation for Assigned Names and Numbers) "New gTLD Program." This initiative aimed to expand the internet's domain name system by introducing a wide variety of new TLDs beyond the original set. The next application window for new gTLDs, including dotBrands, is expected to open around April 2026.

In essence, a dotBrand gTLD allows a company to truly own a piece of the internet's infrastructure, creating a dedicated, secure, and highly branded online space.

What are the risks when submitting a new gTLD application to the ICANN?

Submitting a new generic Top-Level Domain (gTLD) application to ICANN is a significant undertaking with various risks and responsibilities. It's essentially applying to run a registry business, which means you'll be responsible for a critical piece of Internet infrastructure. Here are the key risks involved:

1. Financial Risks:

• Significant Investment: The application fee alone is substantial (e.g., USD $185,000 to $227,000 for the next round, subject to change). This doesn't include other potential costs like conditional evaluations (e.g., Community Priority Evaluation) or fees for legal and technical support.
• Loss of Investment: There's no guarantee your application will be approved. If it doesn't pass the extensive evaluation process, you could lose a substantial portion or all of your initial investment.
• Ongoing Operating Costs: Beyond the application fee, you'll incur ongoing registry operating costs and must demonstrate sufficient financial depth to sustain the registry for at least three years, even if your business plan doesn't meet its objectives.
• Competition: Your applied-for gTLD will compete with other applications for similar strings, as well as existing generic and country-code TLDs. This competition can impact your ability to generate profitable revenue.

2. Operational and Technical Risks:

• Complex Evaluation Process: The application process is intricate, involving rigorous technical, operational, and financial evaluations. Unfamiliarity with these protocols can be overwhelming.
• Technical Challenges: Running a gTLD requires highly skilled technical operators or a reliable technical partner. You'll be responsible for ensuring the security and stability of the Domain Name System (DNS) for your gTLD.
• Compliance with Registry Agreement: If approved, you must comply with all obligations outlined in your registry agreement with ICANN, which are extensive and legally binding.
• Name Collisions: There's a risk of "name collisions," where your proposed gTLD string might be in use in private namespaces, potentially causing technical issues. ICANN has mitigation procedures for such cases.
• Uncharted Territory: Operating a new gTLD means pioneering in a relatively new sector, often without established business models to guide you.

3. Legal and Reputational Risks:

• Objections from Third Parties: During the objection period (typically 7 months), trademark owners or other interested parties can file formal objections to your application on various grounds:
  • String Confusion: If the proposed string is confusingly similar to an existing gTLD.
  • Legal Rights: If it infringes on existing legal rights, especially intellectual property rights like trademarks.
  • Public Interest: If it's contrary to generally accepted legal norms of morality and public order.
  • Community Objection: If there's substantial opposition from a significant portion of a community the gTLD might be targeting.
  • These objections can lead to costly and time-consuming dispute resolution procedures.
• Cyberpiracy and Cybersquatting: While ICANN aims to minimize this, there's always a risk that bad actors could attempt to register domain names under your gTLD that infringe on trademarks, leading to brand protection challenges for your registry and potentially costly enforcement actions.
• Governmental Advisory Committee (GAC) Concerns: The GAC has significant power to raise concerns about applications, which can lead to manual review by the ICANN Board and potentially block an application.
• Reputational Impact: As a gTLD operator, you become a highly visible part of the Internet infrastructure. Any operational failures or significant disputes could damage your reputation.

4. Business and Market Risks:

• Uncertain Demand: There's no guarantee that there will be sufficient demand for domain name registrations under your new gTLD to make it financially viable.
• Market Acceptance: Consumers and businesses may or may not readily adopt new gTLDs, especially if they are unfamiliar or perceived as less trustworthy than established TLDs like .com.
• Evolution of the Internet Landscape: The internet is constantly evolving, and the relevance and demand for specific gTLDs can change over time.

In summary, applying for a new gTLD requires significant financial commitment, deep technical and operational expertise, a robust legal strategy, and a realistic understanding of market dynamics. It's a high-stakes endeavor with no guaranteed success.

What is Jovenet Consulting offering?

Jovenet Consulting, led by Jean Guillon, specializes in providing strategic consulting services for the ICANN new gTLD program, with a strong emphasis on preparing clients for the upcoming rounds. Their offerings can be summarized as:

1. New gTLD Project Analysis (SWOT Analysis):
   • This is a core service to help potential applicants determine the viability of creating their own .BRAND domain name extension, or a Generic, Community, or Geographic Top-Level Domain.
   • They conduct a thorough SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis to assess the positive and negative aspects of a new gTLD project before significant investment in the ICANN application process.
   • This analysis is particularly useful for:
     • Trademark owners considering a .BRAND TLD.
     • Applicants with potential string competition.
     • Entities considering objecting to another application.
2. Visibility and Promotion for New gTLD Service Providers:
   • As the next round of new gTLDs approaches (anticipated around 2026), Jovenet Consulting helps service providers (e.g., registry backend providers, legal firms, marketing agencies) increase their visibility and reach out to new potential customers.
   • This involves developing promotional strategies for their content related to new generic Top-Level Domains.
3. Promotion Solutions for New gTLD Applicants:
   • For those who have successfully applied for a new gTLD (or are planning to), Jovenet Consulting helps them promote their new domain name extension. The goal is to inform future registrants (users) and prepare them to buy domains, both before and after the registry has launched.
4. ICANN New gTLD Program Monitoring for Trademark Owners:
   • This service allows brand owners to monitor competitors during the ICANN validation process of new gTLD applications.
   • It also helps non-applicants monitor potential future infringements to their existing brands from new gTLD launches.
5. Preparation for the Next ICANN New gTLD Round:
   • Leveraging extensive experience from the first application round, Jovenet Consulting actively assists clients in preparing their applications for the upcoming "next round" of the ICANN new gTLD program. This includes guidance on technical, operational, and policy aspects.
6. Innovation and Niche TLD Development:
   • Jovenet Consulting is keen on fostering innovative new gTLD projects for brands, cities, communities, and entrepreneurs. They show particular interest in niche TLDs and exploring new concepts like certified email using blockchain.
7. Information and Networking Hub:
   • While not a direct "service" in the traditional sense, Jean Guillon's role as a moderator of the largest new gTLD LinkedIn group and editor of "The gTLD Club's newsletter" and "The gTLD Report" provides a valuable information network for clients and the wider industry. They also offer a local contact point in France for new gTLD-related information.

In essence, Jovenet Consulting positions itself as a comprehensive guide for entities navigating the complex world of new gTLDs, from initial feasibility studies and strategic planning to application preparation, promotion, and ongoing monitoring.

Can you list 10 ICANN new gTLD Consultants?

Identifying precisely 10 active and prominent individual ICANN new gTLD consultants can be challenging, as the landscape of consulting firms and experts in this niche area can shift. Many experts work within larger firms or have highly specialized roles.

However, based on general knowledge of the domain name industry and previous ICANN new gTLD rounds, here are some prominent firms and individuals who have historically been active in this space and are generally recognized for their expertise:

Consulting Firms/Organizations with New gTLD Expertise:

1. Architelos: They offer a full suite of services for new and existing TLDs, including business case development, technical and operational planning, and policy formulation.
2. Right of the Dot: Known for their expertise in strategy, auctions, and sales for new gTLDs. Tony Kirsch, a prominent figure in the domain industry, is associated with GoDaddy Registry's TLD advisory practice and has advised many brands on their gTLD strategies.
3. Valideus: A consulting firm that specializes in new gTLD applications, operations, and policy compliance.
4. Thomsen Trampedach: Provides strategic advice and full-service support for new gTLD applicants and registries.
5. DotBrand Solutions: Focuses specifically on helping brands acquire and manage their own .brand gTLDs.
6. FairWinds Partners: While their general consulting might be broader now, they were historically very active in new gTLD strategy for many applicants.
7. Melbourne IT (now part of GoDaddy Registry): Historically a major player in registry services and consultancy for new gTLDs.
8. Afilias (now part of Ethos Capital/Donuts Inc.): While primarily a registry backend provider, they have offered significant consulting services for new gTLD applicants and operations.

Individuals (often associated with the above firms or independent experts):

1. Greg Aaron: A highly respected expert on domain name abuse, registry operations, and intellectual property issues, often consulting on these aspects for gTLDs. He has been involved with ICANN's Security and Stability Advisory Committee (SSAC).
2. Antony Van Couvering (formerly of Minds + Machines, now independent): A long-time figure in the domain name industry with extensive experience in new gTLD strategy and operations.

It's worth noting that the "new gTLD" program has had distinct application rounds, and while some consultants specialize in the application process, others focus on operating a gTLD once it's launched. With a potential "next round" of new gTLDs on the horizon, many of these existing experts and firms will likely continue to be key players.

Who should I ask to create a new domain name extension: to an accredited Registrar or directly to a backend Registry provider?

If you're asking about creating a new domain name extension (like .best, .boutique, or even your own brand's .yourcompany), you cannot do this through an accredited Registrar or a typical backend Registry provider in the way you'd register a regular domain name.

Creating a new domain name extension (also known as a Top-Level Domain or TLD) is a highly complex, expensive, and infrequent process governed by ICANN (Internet Corporation for Assigned Names and Numbers).

Here's why and who you would need to approach:

• ICANN is the ultimate authority: ICANN is responsible for managing the global Domain Name System (DNS) and the root zone of the internet. They are the ones who approve and delegate new TLDs.
• The New gTLD Program: ICANN runs specific "New gTLD Programs" where organizations can apply to operate a new generic Top-Level Domain. These application windows are infrequent, highly competitive, and involve a rigorous evaluation process.
• Requirements for application: To even be considered, applicants need to demonstrate significant operational, technical, and financial capability to run a registry. This includes:
  • Substantial financial investment: Application fees alone are in the hundreds of thousands of dollars, plus ongoing operational costs.
  • Technical infrastructure: You need to have the systems and expertise to operate a secure and stable registry for the TLD.
  • Operational plans: Detailed plans for managing registrations, handling disputes, and ensuring compliance.
  • Legal and corporate structure: You'll need to demonstrate a robust legal and corporate framework.

In summary:

• Accredited Registrars (like GoDaddy, Namecheap, Gandi) are where you buy existing domain names (e.g., https://www.google.com/search?q=yourwebsite.com or yourwebsite.app). They do not create new extensions.
• Backend Registry providers (like Verisign for .com and .net, or Public Interest Registry for .org) are the entities that operate the database for a specific TLD. They are delegated this authority by ICANN, and you cannot directly ask them to create a new TLD unless you are applying to be a registry operator yourself through ICANN's program.

If you're an individual or a small business looking for a unique online presence without going through the immense process of creating a new TLD, consider these alternatives:

• Creative use of existing TLDs: Explore less common but relevant TLDs (e.g., .io for tech, .me for personal brands, .shop for e-commerce).
• Subdomains: Create subdomains under an existing domain you own (e.g., https://www.google.com/search?q=blog.yourcompany.com).
• Custom URL shorteners: Use a service like Bitly or TinyURL to create branded short links.

If you are a large corporation or organization with significant resources and a strategic need to have your own branded TLD (e.g., .toyota, .google), then you would need to monitor ICANN's announcements for the next round of its New gTLD Program and prepare a comprehensive application.