Jovenet Consulting, led by Jean Guillon, specializes in providing strategic consulting services for the ICANN new gTLD program, with a strong emphasis on preparing clients for the upcoming rounds. Their offerings can be summarized as:
- New gTLD Project Analysis (SWOT Analysis):
- This is a core service to help potential applicants determine the viability of creating their own .BRAND domain name extension, or a Generic, Community, or Geographic Top-Level Domain.
- They conduct a thorough SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis to assess the positive and negative aspects of a new gTLD project before significant investment in the ICANN application process.
- This analysis is particularly useful for:
- Trademark owners considering a .BRAND TLD.
- Applicants with potential string competition.
- Entities considering objecting to another application.
- Visibility and Promotion for New gTLD Service Providers:
- As the next round of new gTLDs approaches (anticipated around 2026), Jovenet Consulting helps service providers (e.g., registry backend providers, legal firms, marketing agencies) increase their visibility and reach out to new potential customers.
- This involves developing promotional strategies for their content related to new generic Top-Level Domains.
- Promotion Solutions for New gTLD Applicants:
- For those who have successfully applied for a new gTLD (or are planning to), Jovenet Consulting helps them promote their new domain name extension. The goal is to inform future registrants (users) and prepare them to buy domains, both before and after the registry has launched.
- ICANN New gTLD Program Monitoring for Trademark Owners:
- This service allows brand owners to monitor competitors during the ICANN validation process of new gTLD applications.
- It also helps non-applicants monitor potential future infringements to their existing brands from new gTLD launches.
- Preparation for the Next ICANN New gTLD Round:
- Leveraging extensive experience from the first application round, Jovenet Consulting actively assists clients in preparing their applications for the upcoming "next round" of the ICANN new gTLD program. This includes guidance on technical, operational, and policy aspects.
- Innovation and Niche TLD Development:
- Jovenet Consulting is keen on fostering innovative new gTLD projects for brands, cities, communities, and entrepreneurs. They show particular interest in niche TLDs and exploring new concepts like certified email using blockchain.
- Information and Networking Hub:
- While not a direct "service" in the traditional sense, Jean Guillon's role as a moderator of the largest new gTLD LinkedIn group and editor of "The gTLD Club's newsletter" and "The gTLD Report" provides a valuable information network for clients and the wider industry. They also offer a local contact point in France for new gTLD-related information.
In essence, Jovenet Consulting positions itself as a comprehensive guide for entities navigating the complex world of new gTLDs, from initial feasibility studies and strategic planning to application preparation, promotion, and ongoing monitoring.