Canva just launched Canva Code: which use could they have of a .CANVA new gTLD?

Canva Code is an AI-powered feature launched at the Canva Create 2025 event that allows users to generate and embed interactive elements like quizzes, calculators, and other mini-apps within their designs using simple text prompts. The feature is part of Canva's larger "Visual Suite 2.0" and aims to bridge the gap between design and development by making coding accessible to a wider audience.

The launch of Canva Code makes a new generic top-level domain (gTLD) like .CANVA an especially valuable asset for the company. A gTLD is the part of a web address that comes after the dot, like .com, .org, or .net. Companies can apply to operate their own brand gTLD, which offers several strategic advantages, particularly in light of a new feature like Canva Code.

Here are some of the use cases for Canva with a .CANVA gTLD:

• Branding and Authority: A .CANVA gTLD would solidify the brand's identity and authority in the digital space. For example, developers could have domains like code.canva or api.canva to host documentation and resources related to Canva Code, clearly signaling that the content is official and trustworthy.
• Security and Trust: By controlling its own gTLD, Canva could create a more secure ecosystem for its users. For instance, it could ensure that all websites and services built with Canva Code are hosted on a .canva domain, which would help users easily identify legitimate Canva creations and protect them from phishing or counterfeit sites.
• A Unified Developer Ecosystem: The .canva gTLD could be used to create a comprehensive and organized ecosystem for developers and users of Canva Code. This could include a variety of subdomains for different purposes, such as:
  • docs.canva for official documentation and tutorials.
  • showcase.canva for a gallery of user-created projects.
  • community.canva for forums and support.
  • marketplace.canva for a store where users can sell or share their Canva Code creations.
• Improved User Experience: A .canva gTLD would allow for more descriptive and memorable web addresses. Instead of having long URLs with subdirectories, a user's interactive design could be published at a simple address like my-project.canva, making it easier to share and access.
• Monetization and Business Models: Canva could potentially create new business models around its gTLD. It could offer premium .canva domains to its enterprise users or provide hosting services for user-generated projects under the .canva umbrella, creating an additional revenue stream.

In essence, a .CANVA gTLD would be a powerful tool for Canva to build a cohesive, secure, and branded online presence for its new Canva Code feature and the broader developer community it aims to cultivate.