Can I sell domain names ending in my ".brand" through the network of ICANN accredited Registrars?

The core purpose and rules of a .brand Top-Level Domain (TLD) generally prohibit you from selling domain names to the general public through the network of ICANN accredited Registrars.

Here's a breakdown of the ICANN rules (specifically Specification 13 of the Registry Agreement) that govern a .brand TLD:

• Exclusive Use: A .brand TLD is designed for the exclusive use of the brand owner (the Registry Operator). It creates a closed, trusted, and controlled digital space for your brand.
• Restricted Registrants: The domain names under your .brand TLD can generally only be registered to and maintained by:
  • The Registry Operator (the brand owner itself).
  • Its Affiliates.
  • Its Trademark Licensees.
• No Commercial Distribution to Third Parties: The rules explicitly state that the Registry Operator does not sell, distribute, or transfer control or use of any registrations in the TLD to any third party that is not an affiliate of the Registry Operator. Selling domains to the public would violate this key principle and the spirit of the .brand designation.

In short, if your TLD is officially designated as a .brand TLD, its fundamental value is in providing a secure and exclusively controlled namespace, which means it is not a TLD intended for open retail sale to external customers or the public through registrars.

You would, however, still need to register and manage the domains you use (e.g., www.yourbrand, support.yourbrand) through an ICANN-accredited registrar, but those registrations would be to yourself (the brand/Registry Operator) or an approved affiliate/licensee, not to outside parties.