Should I own a registered trademark to submit a dotBrand new gTLD application to the ICANN in 2026?

📝 Registered Trademark Requirement for dotBrand

Yes, based on the requirements from the previous round and the current planning for the next round (expected to open in April 2026), a registered trademark is a mandatory requirement for a dotBrand (\text{.brand}) new gTLD application.

Here are the key points:

- String Match: The domain extension (the "string") you apply for must be identical to a registered trademark that your organization (the Registry Operator) owns.

- Trademark Clearinghouse (TMCH): You must provide proof of this registered trademark, typically by having the mark recorded with the Trademark Clearinghouse (TMCH). This process helps verify the legitimacy of the brand name you are applying for.

- Restricted Use: The dotBrand gTLD is a restricted namespace, meaning only the Registry Operator, its affiliates, or trademark licensees are permitted to register second-level domain names (like website.yourbrand). This restriction is tied directly to the trademark ownership.

- Non-Generic: The applied-for string cannot be considered a "Generic String" (a standard dictionary word or common term).

In summary, for a dotBrand application, having a valid, registered trademark that matches the TLD string and registering it with the TMCH is a fundamental part of establishing your eligibility and right to the name.

🗓️ Important Dates for the Next ICANN Round (2026)

ICANN has provided a projected timeline for the next round of the New gTLD Program:

- Applicant Guidebook (AGB) Publication: The final AGB, which contains all the definitive rules and requirements, is expected to be published around December 2025.

- Application Window Opens: The application submission period is projected to open in April 2026 and last for approximately 12–15 weeks.

I recommend closely monitoring ICANN's official "New gTLD Program: Next Round" website for the final release of the Applicant Guidebook in late 2025, as this document will contain the definitive, non-negotiable rules for the 2026 application window.