Here are the key factors driving that outcome:
- Infrastructure Capability (Yes): Verisign runs the registry infrastructure for .com and .net, maintaining a track record of handling massive transaction loads. From a pure server and EPP (Extensible Provisioning Protocol) throughput standpoint, Verisign's systems can easily process over 1 million domain creation requests in a 48-hour window.
- Unprecedented Demand: .web was the most highly sought-after extension from ICANN's 2012 new gTLD program, commanding a winning auction bid of $135 million. Because .web is seen as the closest standard alternative to .com, demand from individuals, corporations, domain investors, and registrars is unprecedented compared to past gTLDs.
- Pre-Order Processing: Major registrars (GoDaddy, Namecheap, Tucows, etc.) typically stack millions of pre-orders prior to launch day. When GA opens, these queued requests are blasted into the registry in the opening seconds. If pre-order volume is sufficiently high, 1 million registrations could be logged almost immediately on Day 1 or Day 2.
- Historical Precedent & Pricing Nuance: In the past, gTLDs that scaled rapidly (like .xyz or .top) relied heavily on ultra-low promotional pricing (e.g., $0.99 or free giveaways). If Verisign prices .web as a premium mainstream TLD (closer to .com pricing), organic paid uptake may be slightly more measured, though domain land-rush interest remains high.
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